Wilsonart UK, the leading manufacturer and distributor of high-pressure laminate surfaces, has appointed Elliott Fairlie as Product Manager for the kitchens side of the business across the UK and EMEA as it looks to enhance the design innovation that underpins its product portfolio.

Elliott joins Wilsonart from wood specialist, EGGER Group, where he spent a total of 11 years, most recently as Senior Décor Manager for the UK and Ireland.

With a vast knowledge of the surfaces market and a background in product marketing, Elliott will be responsible for exploring new product designs and innovation with the aim of developing the suite of products offered under the Wilsonart family of brands.

A key focus for Elliott in his new role will be utilising the manufacturer’s advanced in-house technology to design and manufacture a broad range of products capable of being brought to market quicker than by many of its competitors.

With an international remit, Elliott will also explore trends and influences across EMEA, to ensure Wilsonart’s global presence continues to enable it to shape kitchen trends across multiple territories.

On joining Wilsonart, Elliott said: “My time in the industry has allowed me to gain an in-depth understanding of our customer base and their motivations when it comes to product selection. I’m excited to be able to leverage both our advanced manufacturing capabilities and global presence to instil a real commitment to product innovation throughout our business. I genuinely believe that the level of flexibility we can offer when it comes to product design and production is second to none and look forward to demonstrating this to a growing network of customers.”

The appointment of Elliott follows a similar move on the bathrooms side of the business, which saw Chris Johnson appointed as Product Manager earlier this year.

Tim Emery, Regional Sales Director – UK at Wilsonart, added: “I am delighted to welcome Elliot to our UK team. Our appointment of Elliott into the role of Product Manager allows us to place some real emphasis on the level of innovation we commit to our product portfolio. Wilsonart’s status as a world-class innovator of next generation engineered surfaces brings a portfolio of solutions, both decorative and functional, that span residential, retail, hospitality, healthcare, education, and office. We have a range of exciting products in the pipeline and look forward to Elliot leading these developments.”

For more information about Wilsonart UK and the complete spectrum of bathroom surfaces available, or to order a sample, visit www.wilsonart.co.uk.

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