Utopia champions British design
In a strategic move to expand its share of the growing modular sector, Utopia Bathrooms launched a ground-breaking collection of three contemporary modular furniture ranges in June.
Targeting the top end of the market, Utopia took on European brands to prove inspired British design can both match and surpass the continental offering. Beth Boulton, Utopia’s Marketing Director, commented, “The industry has experienced phenomenal growth in modular furniture but UK design has fallen behind and now we are fighting back. Through Lustre, Star and Opula, we are offering an unbeatable combination of genuine British design and manufacture using premium quality materials and offering unrivalled levels of customer service.”
To create the new modular offering, Richard Shore, Utopia’s Head of Design, pushed the boundaries of design, both in terms of concept and also by exploring new and exciting materials such as glass, metal and luxurious solid surface.
Utopia has continued its quest to dominate the modular sector of the bathroom furniture market with the recent launch of the dramatically updated Halo range. Its fourth product launch of 2017, the new Halo range has a host of new features, additional units and a palette of six on-trend colours. Supported by inspirational photography, the new range is very realistically priced to target a younger audience wanting stylish British quality products at affordable prices.