Silestone® Presents its New “Tops on Top 2019” Campaign Featuring Cindy Crawford
- Silestone® by Cosentino presents “Tops on Top 2019”, its new advertising campaign with Cindy Crawford. “Tops on Top 2019” strengthens the bond between Silestone® and the world of fashion and design, consolidating its global position as the world leader in decorative and architectural surface design and trends.
- The campaign was officially launched at an exclusive event which took place last night at the ZELA restaurant in London, attended by Cosentino’s key European clients and partners.
- American supermodel and businesswoman, Cindy Crawford is Silestone®’s ambassador for 2019 and 2020.
The global leader in quartz countertops, Silestone® by Cosentino, is delighted to announce its new global advertising campaign, “Tops on Top 2019”, starring the supermodel and entrepreneur, Cindy Crawford. Success, ambition and leadership link Crawford and Silestone®, with “Tops on Top 2019” bringing together two of the “top” players in their respective fields.
Cindy Crawford at the Tops on Top event, London
The new advertising campaign is a celebration of beauty and elegance, and of the success achieved through effort, hard work and perseverance, qualities that both the American supermodel and the Spanish brand know a great deal about and can be proud of. They are the true stars of the new advertisement, which aims to showcase the natural partnership due to their joint ethos and values.
In the ad, we see a stunning Cindy Crawford with a spectacular Silestone® countertop in the new colour Eternal Noir, which gleams like a jewel while offering an innovative surface with the best and most advanced technical features.
The official launch and presentation of the campaign took place last night at an exclusive event held in London. The acclaimed ZELA London restaurant, a hotspot in the heart of the West End, was the venue chosen by Cosentino for this special event. Opened in 2018, the space includes tables made from Silestone® Eternal Marquina as part of its chic decor.
Paul Gidley, Eduardo Cosentino, Cindy Crawford and Pedro Parra
The event was presided over by Eduardo Cosentino, the Group’s Global Executive Vice President for Sales and CEO of Cosentino North America; Santiago Alfonso, Vice President of Marketing and Communication; Pedro Parra, Vice President for Europe Sales and Paul Gidley, Cosentino’s UK Area Manager. Guests included some of the company’s most important clients and partners in Europe.
Tony Chambers and Cindy Crawford
Cindy Crawford sparkled throughout the evening and shared details of her experiences on the new Silestone® campaign in conversation with Tony Chambers, former Editor-in-Chief of Wallpaper* magazine and founder of design consultancy, TC & Friends. Crawford also expressed her passion for design and how proud she feels to partner with a leading brand like Silestone®. “Tops on Top 2019” strengthens the bond between Silestone® and the world of fashion and design, consolidating its global position as the world leader in decorative and architectural surfaces.
Chris Hay (Cosentino UK National Sales Manager), Brett Wallace (Cosentino Hook General Manager),
Cindy Crawford, Laura Davie (Cosentino UK Marketing Coordinator), Ross Stewart (Cosentino Newmarket General Manager)
“Tops on Top 2019” is the outcome of a great deal of hard work that has resulted in a striking campaign, which will be seen in both print and online publications, including social media networks, with a focus on those which specialise in fashion, design, interior and architecture inspiration from around the world. The entire “Tops on Top 2019” campaign was filmed in a studio in Los Angeles (USA).
With this launch, Cindy Crawford continues her role as the Silestone® global ambassador for 2019 and 2020, and will go on to host various promotional events held by the Spanish brand around the world. A recent highlight was the event held in early April 2019, where Crawford was present in her role as ambassador to celebrate the launch of Cosentino City in Los Angeles