Senior Hire Strives to Double MERLYN Showering’s Specification Business
MERLYN has brought in Tim Broadhurst, former Operations Director at Wolseley, to enhance its specifier offering across the residential, commercial and hospitality sectors. Tasked with growing a team dedicated to meeting the needs of the discerning architecture and design (A&D) community, Tim’s forte for developing customer-centric strategies will support the company’s drive to double its specification business in the next few years.
The Company’s design-led portfolio – encompassing mid to high-end shower enclosures, trays and bath screens – has wide appeal among A&D professionals. An increase in housebuilder sales saw the Norcros-owned business maintain its position as one of the kitchen and bathroom group’s highest performers throughout the challenging 2020/21 period and the plan is to now go for further growth across commercial interiors.
Sean Collins, UK Sales Director for MERLYN, commented on the new hire; “Tim brings a wealth of industry experience with him from Wolseley and Ideal Boilers, enabling him to continue making great strides for MERLYN with the housebuilder market, while honing in other sectors of interest without losing momentum. We are delighted to welcome Tim to the team.”
Tim’s first day coincided with kbb Birmingham 2022, where he got to experience the product and meet industry partners and customers.
Newly appointed Specification Sales Director, Tim Broadhurst, added; “I’m hugely passionate about making sure customer service is prioritised by sales leads and look forward to pulling a plan together to ensure we’re being as useful and inspirational as we can be for busy specifiers seeking solutions that achieve design and functionality of space.”
Tim’s 30-year career in the plumbing and heating industry has spanned operations, strategy, sales and marketing. His role with MERLYN will see him combine this technical, commercial and supply chain knowledge to deliver a stand-out service for specifiers that reaffirms MERLYN as a go-to resource for innovation, design and delivery – continuing its position as the number one showering business in the UK and Ireland.