Schmidt open their 30th UK showroom in Mere Green, Sutton Coldfield

On the 15th February 2022 Earl Robinson completed his 2½ year journey to open a Schmidt showroom near his hometown of Wolverhampton.

Robinson, who trained as a telephone engineer, was running a pub in Scotland, which he fortuitously sold at the end of 2019. Whilst taking a break in Asia, he contacted a number of kitchen companies, including Schmidt, speaking to their contact from Vietnam. Liking their website, and general offering to prospective owners, he came back to the UK, and met with a number of established showrooms. These gave him the confidence to proceed, and once he had found a suitable premises – a factor upon which Schmidt place extreme importance – it was all systems go. The showroom is on the main road through Mere Green, a small commercial centre in the Royal Town of Sutton Coldfield, and boasts four kitchen displays, a utility room, and two dressing rooms, as well as plenty of space to discuss design, colours and finishes with customers.

The training process from Schmidt was very intensive, especially for Robinson who had no prior experience in the KBB industry, but he comments “With a lot of hard work on both sides I now feel complete confidence in my knowledge of the company and their products.”

Robinson is joined by Dani Stanton and Darren Powell, and they are actively recruiting a fourth member to complete the team.

Schmidt is the leading European kitchen and interior solutions brand, with a network of more than 500 showrooms worldwide. This has been achieved by creating customisable, made-to-measure solutions for kitchens, bedrooms, bathrooms and living areas, at an affordable price, for more than 60 years.

With a huge range of kitchen products (over 200,000 combinations possible) from simple flat doors through the ever-popular shaker style, to solid wood and glass, there is always something for everyone. The company focusses on flexibility, customers can mix and match colours and finishes within a single unit, there are multiple height units to suit any height person, and various depths to increase storage availability. A choice of up to three bespoke width units in most ranges, meaning an end to the “filler” panel on a run of units – yet more storage!

With a 10-year guarantee on furniture, and 25 years on fittings, peace of mind is guaranteed.

Contact details:

Schmidt Groupe UK Ltd

Schmidt Sutton Coldfield


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