Roca Shines at Bellway Developments

Two beautiful new developments by award-winning national housebuilder Bellway truly deliver the wow factor for potential buyers. The Printworks in Reading, Berkshire and Wildflower Meadow in Ash, Surrey, are two sites that deliver exceptional homes and apartments for families, young professionals and first-time buyers alike. This varied audience means the homes need to be attractive to all whilst keeping their exclusive style. Due to its contemporary yet affordable designs, Roca has been chosen to deliver bathroom solutions to this development.

Built on the site of the former Cox and Wyman printworks, hence the development’s name, The Printworks is transforming a previous brownfield site, which has been empty since 2015, into a thriving new community. The Printworks is a collection of 96 striking homes, ranging from one, two and three-bedroom apartments to three-bedroom houses. Wildflower Meadow is a new development of homes in the village of Ash, Surrey which offers 154 two, three and four-bedroom homes. Both sites include a mix of affordable housing through rent or Shared Ownership.

Emma Jones, Sales and Marketing Director, Bellway Thames Valley, comments, “We have been very impressed with the design and quality of the Roca products and have installed this sanitaryware into our schemes at The Printworks in Reading and Wildflower Meadow in Ash.  The bathroom designs in both of these developments have straight, clean lines which have a bright and contemporary feel which have gone down well with house buyers.”

The Printworks and Wildflower Meadow Bellway schemes feature Roca’s Debba range within all the bathrooms along with its Malaga baths.    

The Debba collection is a great example of how simplicity looks outstanding. The collection suits all sizes of bathrooms enabling all buyers to create an exceptional bathroom of their own. The modern but minimalist design will satisfy all needs and desires. The WCs feature rimless technology meaning there are no edges for germs and bacteria to build up making them extremely hygienic as well as easy to clean. The new water distributor within these toilets enables a strong flush, spreading water more consistently around the bowl for greater hygiene. The smooth walls ensure all areas are easy to reach making the cleaning process quicker, more thorough and leaving a shinier look.

The Malaga acrylic bath collection provides a variety of bathing solutions. Featuring an integrated headrest moulded into the acrylic, Malaga provides a comfortable bathing experience. Eco options are available helping you to save water and in turn, money.

“We are delighted to be chosen by Bellway for these two developments,” comments Sarah Smith, Residential Specification Manager at Roca UK & Ireland. “We have been working with the team at Bellway for a number of years to offer their customers the perfect products for the bathroom space. The Debba and Malaga collections are ideal for new developments due to their contemporary yet classic design. They blend perfectly into a variety of interior decors giving new homeowners flexibility to introduce their own stamp to the bathroom.”

For more information on Roca visit

You might also like