ringing it to the MAX!

BA has further strengthened its sales team with the appointment of a new area manager for the Greater London area. Max Shannon has served the KBB and Merchant market for nearly 5 years, working for Datateam Business Media delivering a concise advertising service that fulfilled the needs and aspirations of his client base. Max will oversee the strategic development of the Super 8 range of BA brands in the London area, working closely with retailers in the KBB sector.

Max commented “the KBB industry has always excited me, and I have always admired BA’s commitment to embracing new challenges and product offerings. I have no doubt BA are going to continue to develop and grow in the KBB market, especially with the diversity and variety they continually showcase. I wanted to be part of that journey- where a good company can become a great company.”

David Caulfield Sales & Marketing Director “We are delighted to welcome Max to the BA team. He brings a wide breadth of outstanding knowledge in the kitchen retail market and I’m confident that Max will do an exceptional job of growing sales in the Greater London area.”