New hansgrohe Product Categories
The Premium Brand Presents a Product Range Extended by Washbasins, Toilets, Furniture, and Mirrors
The motto under which the Black Forest-based Hansgrohe Group is exhibiting at this year’s ISH in Frankfurt is Celebrate Change – and this is most evident with the premium brand, hansgrohe’s, expanded product portfolio in the areas of furniture, ceramics and mirrors.
With its new products, the brand is responding to a change in consumer behaviour. Consumers no longer want to pick and choose individual sanitary products from different manufacturers, but instead want to design holistic bathroom experiences. Later this year, basins, toilets, bathroom furniture and mirrors will therefore be sold under the premium brand hansgrohe, in addition to basin mixers, shower systems, drains and accessories.
Timeless Product Solutions for a Holistic Bathroom Look
All hansgrohe innovations feature timeless aesthetics, a multitude of clever functions and high-quality materials. This creates well thought-out bathroom concepts for every everyday life and every family situation with hansgrohe’s well-known product quality. The premium brand presents two different bathroom furniture series (Xelu and Xevolos) in several variations for maximum freedom in planning and combining. In addition to vanity units (also with console) available in various sizes and looks, large and small cabinets are also available in both furniture series.
The hansgrohe furniture series merges into a single unit with the matching Xelu and Xevolos wash basins. In addition, hansgrohe’s Xuniva washbasins offer a wide range of other combination options, with different shapes and installation variations. The new wash basin ranges (with and without tap hole) guarantee the smooth installation of all hansgrohe mixer tap lines.
The Xarita mirror range, available in a square or round design, also create a harmonious lighting concept. Xarita mirrors feature dimming, memory and automatic switch-off functions, as well as mirror heating. Equipped with energy-saving LED technology, the mirrors are available in two technical variations with touch icons or infra-red sensor operation. The atmospheric light scenarios of the Xarita mirrors with touch icons adapt to the personal mood and time of day.
EluPura is the name of the new toilet range from hansgrohe. Here, thanks to two design variations, round or SoftCube, the innovation blends harmoniously into a wide variety of bathroom ambiences. The optimised interior geometry of the toilet also scores points, using just 4.5 litres per flush it can achieve outstanding flushing results (suitable flush tank required) which are good for the environment and the wallet. In addition, the hansgrohe HygieneEffect glaze prevents bacteria from multiplying on the product and the rimless design also makes cleaning easier.
In Harmony with Nature
In order to protect the environment careful use of valuable resources is also a focus for all new hansgrohe products, and they are largely made of natural and recyclable materials. The wooden components used in the furniture are from sustainable forestry. Thanks to the plastic-free packaging for wash basins, toilets and furniture, unnecessary plastic waste is also avoided after transport.
For Unprecedented Design Freedom
The bathroom is more than the sum of its parts. Diverse combinations and product variations fitting together perfectly, both technically and visually, create a harmonious ambience from a single mould.
Thanks to the hansgrohe Inspirator tool, bathroom planners can find inspiration and maintain an overview of the wide range of design options available to them. By using the swipe function, the tool enables playful, simple, user-friendly selection and configuration of hansgrohe’s new products, as well as existing product lines in different interior design styles. By using a high-end 3D product visualisation, customers get an exact idea of what their dream bathroom will look like.
The ability to make these design changes in real time allows designers and consumers to experiment with different configurations until they find the perfect look for their bathroom. In the future, this tool will facilitate planning at the point of sale as well, to gradually turn the individual dream bathroom into reality. Driven by the power of innovation and the ambition to put people at the centre of all product developments, hansgrohe enables bathroom designers to design and experience their bathroom in a holistic way, also through trust in branded products.
This expanded product portfolio from hansgrohe to include wash basins, toilets, furniture and mirrors will be available in the UK from June 2023. Showrooms and retailers can talk to the team now about ordering product for future displays, simply visit www.hansgrohe.co.uk.