Lakes shortlisted for two Construction Marketing Awards
The finalists have been announced for the 2019 Construction Marketing Awards (CMAs) and Lakes has been shortlisted for two awards: ‘Best use of Research and Insight’ and ‘Best use of Advertising’ working with MRA Marketing.
In 2018 Lakes commissioned MRA Research, the research division of MRA Marketing, to track awareness, perceptions and insights into the shower enclosure market. The research also looked into trends and changing consumer lifestyles. The results helped define Lakes’ new marketing and business strategy, with clear recommendations and a firm focus on changing the showering landscape and influencing how builders’ merchants and retail stockists sell showering spaces.
The start point was new branding to signal Lakes’ new strategic direction – changing from Lakes Bathrooms to Lakes Showering Spaces. This better defines what Lakes supplies, and emphasises the space that enables the showering experience. A strategic marketing programme that includes PR, advertising, social and digital focuses on changing the direction of the market by making shower enclosures the showroom hero; changing the debate and bathroom landscape; and positioning Lakes as the expert brand and authoritative voice of the market.
Mike Tattam, Sales and Marketing Director at Lakes, comments: “The CMAs showcase the best in construction marketing so to be shortlisted for two awards is fantastic news. We knew working with MRA Research would lead to reliable insights to inform our strategy. Being among the shortlist is recognition of the results achieved and the positive impact the research and MRA’s work is having on our company direction. We’re looking forward to the gala dinner and hopefully we’ll be fortunate enough to win!”
The CMAs are a national measure of excellence in construction marketing and business development, including research and strategy. Winners will be announced at a gala dinner on the 28th November.