KBBG LAUNCHES ‘MY KITCHEN SPECIALIST’ WEBSITE

The Kitchen Bathroom Buying Group (KBBG), part of DER KREIS, Europe’s leading kitchen and bathroom buying group, has launched a consumer-facing website www.mykitchenspecialist.co.uk. The website, which was previewed at the buying group’s recent Annual Members’ Meeting, is designed to help consumers who are planning a kitchen renovation, and to find their nearest kitchen specialist.

The KBBG is working alongside its members with the aim to make the website the UK’s leading network of independent kitchen specialists. Consumers can click on the ‘find a specialist’ button to search for a local kitchen specialist retailer and make direct enquiries with them regarding their kitchen project.

My Kitchen Specialist also provides top tips to help consumers make the right choices when planning and buying a new kitchen. Whether the consumer is seeking advice on adding a kitchen island, or looking for help and information on energy labels and sustainability, My Kitchen Specialist provides the guidance needed to make buying a kitchen an enjoyable, straightforward and exciting experience.

What’s more, the website is full of inspiration for those that are embarking on a kitchen project but unsure where to start. Users can look through and learn about different styles of kitchens including modern, shaker and handless designs, as well as discovering what type of finish is best for them from gloss to matt or textured. There is also the opportunity to browse a selection of retailers’ projects, which showcase some of the incredible designs created by independent kitchen specialists in the UK.

Leading kitchen furniture and appliance manufacturers are also to be found on the website and consumers can easily view and download their latest brochures. In addition, My Kitchen Specialist boasts a handy pricing tool. By following seven easy steps, consumers can get a price estimate for their kitchen project, which will instantly establish whether their initial ideas are in-line with their potential budget.

Bill Miller, Managing Director, KBBG, comments: “We are delighted to launch our new website www.mykitchenspecialist.co.uk. It is another huge benefit for our members as it will generate leads for our independent kitchen specialists across the country. My Kitchen Specialist brings the expertise of our members and suppliers together to create a fount of knowledge and inspiration for consumers planning a kitchen renovation.

“We’re excited to complete the circle of our offering as a buying group by introducing consumers directly to our members. The website will bring our independent kitchen specialists to the attention of eligible customers early on in their kitchen projects. It is an exciting time for the development and growth of the KBBG and a very positive addition to our offering, with the aim for the site to become the number one destination for consumer research into buying a new kitchen.”

The My Kitchen Specialist logo is a red oven glove, which acts as a ‘hand-on-heart’ pledge to be a customer’s reliable partner throughout a kitchen renovation project. Retailers that are part of the My Kitchen Specialist network will have oven gloves and other POS material to display in their showroom to show their association with the website to customers.

Bill adds: “As a buying group, we are stronger together. Being part of the My Kitchen Specialist network will boost independent kitchen specialists’ visibility and credibility, helping them to compete with national retailers.”

For more information on the KBBG, or the My Kitchen Specialist website, call Bill Miller on 07887 247811 or email b.miller@derkreis.co.uk