Inviting and imaginative
An attractive stand, enthusiastic visitors, keen media attention: Nolte Küchen’s review of LivingKitchen is positive throughout. With twelve kitchens on both sides of the aisle visitors were led across an atmospheric open-plan stand. This earned Nolte Küchen great feedback. With the words “inviting” and “imaginative” visitors acknowledged a successful presentation true to the motto “Living in the kitchen”.
Showcasing the versatility and flexibility of the range in the various styles was one of Nolte’s declared aims at the fair. The intention for both trade visitors and end consumers was to take home with them one thing above all: inspiration and the sense of having all the options open to them to design individual kitchens as a living space – and to achieve this independent of budget.
CEO Eckhard Wefing is delighted with the successful presentation: “Nolte Küchen received a lot of attention at the fair and our visitors felt comfortable throughout. The stand got to the heart of what our range is capable of, which our retail business partners confirmed. For the team this was of course very motivating; the atmosphere was great.” Apart from new colours for the MatrixArt handle trim Nolte Küchen showcased an innovative ceramic worktop with invisibly integrated induction hob, which has been newly added to the Nolte product range for 2017. This compelling solution was used live at the fair for catering purposes and was met with keen interest from all sides. The innovative combination of technology and living space was also the focus of Nolte Küchen’s cooperation with Sony Mobile on the occasion of the fair. The exclusive presentation of the Xperia Projector received a lot of attention and put an emphasis on “Living in the kitchen”.