Heritage Bathrooms unveils biggest ever collection of new products

Heritage Bathrooms has unveiled its biggest ever collection of new products, in a move that demonstrates its investment and commitment to retailers.

In a groundbreaking move for Heritage, more than 350 new products and accessories have been launched by the bathroom brand, including two new bathroom furniture ranges, as it boosts its showroom presence by offering more choice and retail support than ever before.

The new product offering is aimed at making it easier than ever to ‘Design with Heritage’. The brand will be introducing solutions for every bathroom space in the house, from small cloakrooms to ensuite and principle bathrooms. It will also be adding a host of new furniture in different styles and finishes which can be mixed and matched across the new sanitaryware range to create versatile bathroom designs.

In another first for Heritage, the brand is introducing illuminated mirrors to its core product range as part of a huge expansion of its accessory offering.

Heritage will be supporting the product investment with the publication of a new brochure which will bring together Heritage’s product portfolio across five distinct looks. The looks have been created to help retailers display and sell across ranges and styles in showrooms.

The complete range of Heritage’s products have been organised into five distinct looks to inspire consumers and help bring their dream bathroom to life.

  • Country House: a blend of old and new
  • Pure and Simple: where less is definitely more
  • Colour Splash: bold bright and beautiful
  • Parisian Chic: effortless sophistication
  • Plant Power: inviting the outside in

Heritage will also be supporting consumers with the launch of a Look Book later this year. The book will offer trends advice and will guide consumers through their bathroom design journey.

Martin Mongan, Chief Executive of Bristan, said:  “With consumers increasingly mixing more contemporary sanitaryware, brassware and accessories with traditional appeal, we wanted to create design concepts and products that would meet this demand. The product ranges and our five new distinct  Heritage looks mark a huge chapter in the Heritage story as we look to really increase our support for our retail partners and make it even easier for customers to ‘Design with Heritage’.

“Meanwhile, the new brochure and Look Book will help showrooms by bringing products to life through the new looks, with a dedicated portal support developed for our partners to specify these solutions into bathroom designs. We’ll also be launching a consumer-led campaign over the coming months to help drive footfall across showrooms.”

The five looks have been created by interior designer and writer Claire Bingham. She said: “I’m delighted to work with the Heritage team to help create the new looks to bring the Heritage Bathrooms story to life. The looks are all about making bathroom design simple and to help inspire retail customers starting out on their bathroom design journey. Each look has a distinct personality, with suggested colours, products and accessories – and each one has been created to ensure there is something for everyone. The guides will help make the most of a bathroom space, whatever the dimensions, and turn a bathroom vision into an exciting reality.”

 

New products include:

  • Two new furniture ranges: Wilton, a core furniture upper-range offer, and Lynton, aimed at a competitive price point
  • Illuminated mirrors: available in chrome, antique gold and black finish to complement existing sanitaryware and accessories in circular or rectangular options
  • Hatton sanitaryware: a traditional range at a competitive price point
  • Trinity shower and brassware: a ‘transitional’ style single lever range featuring contemporary design with slim spout
  • Dartmouth and Salcombe brassware and showers: both available in chrome, brushed brass and matt black
  • Stamford wall-hung WC: the introduction of a contemporary sanitaryware offer to the Heritage range
  • Clinton space-saving WC: short projection WC with fully shrouded pan
  • Cloakroom options across its Caversham furniture range

Download the new brochure today: www.heritagebathrooms.com

 

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