Häfele UK chosen as Smeg’s exclusive distribution partner

Iconic Italian appliance manufacturer, Smeg has selected Häfele as its exclusive distribution partner for major domestic appliances (MDA) in the UK KBB market. The rolling agreement will see Häfele provide the vital link between KBB studios and one of the most desired and stylish brands in kitchen appliances.

Smeg began distributing its appliances, including its distinctive built-in cooking range, as well as fridges and hobs, via Häfele UK in 2015. Since then, the companies have formed a solid working relationship with Smeg benefitting from Häfele’s trusted reputation and broad sales network to bring its products to studio customers.

To help Häfele customers maximise the Smeg partnership, the manufacturer has appointed Kully Rajit who will provide expert product knowledge of Smeg products, along with showroom support and advice.

“We are delighted to strengthen our relationship with Häfele UK,” said Kris Horley, Head of Independent Channel, Smeg UK. “As the market leaders serving the kitchen studio market through its extensive customer base and sales network, it was only logical that Smeg should further enhance the partnership to enable Häfele to give the very best service to Smeg customers.”

Commenting on the Smeg partnership, Gareth Bevan, Chief Sales Officer at Häfele UK, said: “Smeg is a truly iconic brand so it’s a real coup for Häfele UK to make the relationship exclusive. We pride ourselves on being a reliable and responsive partner for KBB customers, helping them keep up with ever-increasing market demand and making sure they’ve got the right selection of products to choose from. Our sole distribution agreement with Smeg is a testament to our investment and hard work to create and maintain that customer relationship