Häfele UK brings new Elements into AluSplash range
As demand for matt finishes and nature-inspired tones continues to rise, Häfele UK has expanded its range of bestselling AluSplash aluminium-based splashbacks, with eight new colours and a marble finish. The Elements collection features a hand-picked selection of earth, air, fire and water inspired shades available in a luxurious, premium matt design.
Available exclusively through Häfele in the UK, AluSplash is a highly stylish yet practical alternative to glass, acrylic and tiled splashbacks. As well as being easy to fit, the product is constructed from a flame resistant aluminium surface with a fire resistant mineral core that means AluSplash can be used behind all hobs and cooktops, including gas, for a seamless run of colour.
Responding to and anticipating future colour trends, the Elements collection features eight carefully curated shades. Lava Stone and Smoked Ember create depth and drama with moody greys, while Forest Green and Green Mist cater to the surge in demand for green in interior design. The matt Iceberg White provides consumers with a neutral option to complement stronger cabinetry colours, while Midnight Moon injects sumptuousness. Within ‘fire’ merchants will find the impactful orange Autumn Leaves, as well as Frosted Flora, which takes inspiration from Icelandic fauna. Alongside the Elements collection, Häfele UK has also introduced White Carrara, a highly popular marble effect in a satin matt finish.
Since its launch in 2017, AluSplash has proven to be one of the distributor’s fastest-selling products ever, a trend which is only set to continue with the addition of Elements, as Andrew Billingham, product group manager at Häfele UK explains: “AluSplash is a win-win product unlike any other on the market. Homeowners love the ability to create a seamless, high impact finish that’s easy to maintain, and installers benefit from a simple install that doesn’t require specialist trades.
“Add in these new options that are handpicked in line with demand and a superior, and highly desirable, matt finish that gives texture and warmth, and it’s an extremely strong proposition for merchants too that allows them to tap in to current and emerging trends.”
The new Elements Collection will be available for merchants to order from early December and be supported by a comprehensive sales and marketing campaign, including sample boxes, point of sales, showroom display support and trade media advertising, as well as digital content targeting consumers.
For more information, merchants can visit www.hafele.co.uk/alusplash_elements.