Brand awareness campaign to reach millions in first quarter of 2023
As the leading manufacturer of innovative cooktop extractors prepares for another exciting year ahead, BORA is supporting its network of retailers with a comprehensive Awareness Campaign. The campaign highlights how BORA is revolutionising the kitchen as a living space, with extra
ordinary products for extraordinary experiences. The idea of cooking in fresh air is a central topic of BORA, reflected broadly in the campaign activities and communication.
With the Christmas adverts giving way to new innovations for 2023, BORA will be appearing in TV advertising, in conjunction with digital, analogue and point of sale communication to sustainably increase brand and product recognition in its focus markets. Generating 173 million impressions, the campaign runs from 25 December to the end of March 2023.
Raising awareness of the BORA product range by addressing potential customers directly, the high reach and visibility campaign uses a combination of stunning moving images and sound to grab attention and stir emotions. The TV advert will be shown via the Eurosport channel in the UK, creating 135 million impressions.
Retailers can also integrate the BORA brand page quickly and easily into their own website and social media platforms to increase visibility and reach. Dealers can also increase their retail presence with dedicated and branded print advertisements, available for use throughout the campaign, while the BORA magazine and eye-catching POS material can be ordered free of charge to inform potential customers about the full BORA product range.
By logging into their secure online account, BORA retailers have instant access to a whole range of assets, helping them pursue the campaign idea and content further in their own communication activities, in the showroom and online.