AXOR DISTINCTIVE Project: Insights and Perspectives on the Individualisation of Private Living Spaces

With globalisation advancing and creating a sense of conformity through standardised products and one-size-fits-all solutions, people everywhere are seeking more personal expressions of luxury, style, and well-being.

Individualisation, especially in the home, has created a growing demand for spaces and objects that reflect our personality. To explore this topic in more detail, luxury bathroom and kitchen fittings manufacturer AXOR has launched the DISTINCTIVE project.

The AXOR DISTINCTIVE project is a unique exploration of individualisation in personal living spaces, which brings together the most important insights and perspectives on the topic of individual luxury. Through expert interviews, conversations with AXOR design partners, and bathroom inspirations created by such renowned architects as Tristan Auer, Maison Sarah Lavoine, and Hadi Teherani, tangible solutions for the benefit of both architecture and interior professionals, as well as for the design-savvy public, will be created.

In addition, the AXOR Whitepaper “Expressing your personality. Individualization as the ultimate luxury” provides food for thought and explores important questions around the topic of individual luxury including:

  • Why does industrialisation lead to individualisation – and what does luxury mean today?
  • How can architects and interior designers better understand their clients’ personal evolving desires, developing distinctive and sustainable long-term solutions that give meaning and satisfaction for years to come?
  • How can architects and interior designers help their clients get to spaces designed for their very individual needs?

Founded in 1993 with the mission of bringing personality into the bathroom, AXOR is uniquely positioned to facilitate this conversation, which is deeply rooted in the brand’s own distinctive approach to design, collaboration, and innovation. For more than 25 years, AXOR has partnered with world-renowned designers, working together to shape water-related spaces that express the unique personality of the user.

Anke Sohn, Head of Global Brand Marketing at AXOR said: “Our products are designed by personalities and for personalities. This is reflected in the AXOR product portfolio, which stands apart with its vast variety of styles.

“AXOR amplifies the possibilities for personal expression with AXOR FinishPlus, an array of exclusive colours, and takes individualisation to the extreme with AXOR Signature, the ultimate in bespoke services.”

To download the whitepaper, please visit:

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