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The kitchen sink and tap combination is often the ‘forgotten appliance’, which strikes me as somewhat ironic given that it is the one most frequently used. So many retailers and KFMs focus on the oven, hob and extractor package with the sink and tap combo becoming the last minute add-on; this is a shame when an inspired sink and tap choice can create a real ‘wow’ factor in any new kitchen.
For starters, the sink typically sits under the kitchen window and is often accentuated by natural light, so a good clean and sharp finish combined with a larger imposing tap can really catch the light and ooze quality. The window is also the area to which many people are naturally drawn within the kitchen so, by default, the sink becomes a prominent item, on show for all to see and admire. So shouldn’t it be higher on the kitchen purchaser’s (and salesperson’s) agenda?
Instead of suggesting a simple 1.5 bowl steel sink with a standard lever tap, retailers should really be focusing on selling the benefits of style, quality, design options, bowl configurations, material choice, colour and functionality. There are now so many new and funky taps on offer, many of which share design characteristics of the sinks available, that the opportunities to encourage consumers to trade-up are endless. Emphasising the importance of the sink and tap combination to any prospective purchaser also opens up the possibility of generating real ‘add on’ sales such as accessories, filter taps and waste disposal units – in essence a complete sink package that is practical, stylish and, above all, an essential element of any new kitchen.
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