Bathroom & Kitchen Update – for new and existing bathroom & kitchen products
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  • GEC Anderson
New branding, New Products for Mereway Kitchens!
Published:  12 April, 2012

A coffee is just a coffee, right?

‘An instant coffee is just that, instantly made and instantly forgotten, but a coffee that has had time, passion and effort lavished on it is a coffee to be savoured, enjoyed and never forgotten..’

This is the philosophy behind the new Mereway Kitchens brand. There are kitchens and then there are Mereway kitchens. An ethos captured in the new strapline ‘Live Life The Mereway’.

Mereway Kitchens are raising their game, with their retailers soon to be enjoying a selection of exciting new brand messages and concepts that demonstrate consumers’ desire for quality. 

New Products for April Launch

Hot off the press… Mereway Kitchens has also just introduced an exciting new range within its Italian inspired Cucina Colore collection.

Natural wood veneers, hand stained or hand painted

What is unique about the new range is that it features natural wood veneers, hand stained or hand painted in a choice of subtly contrasting and gently complementing hues. Few manufacturers in the UK still have the traditional skills associated with hand finishing of this kind. In this new range however, Mereway has imaginatively married artisan finishing with extremely contemporary design to offer a market leading look.

Graham Jones, Sales & Marketing Director of Mereway Kitchens comments “This new Cucina Colore range embraces the new ‘living environment’ approach to kitchen design and offers new, innovative ways to personalise the kitchen and open up the space. We have translated European trends into a look that will appeal to the local market and now offer a comprehensive range of painted finishes and combination opportunities that is quite literally second to none in the marketplace.”

Watch this space as the story unfolds… 

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