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Ideal Bathrooms has developed a premium brand strategy to complement its strength in the mid-market. Their luxury portfolio is spearheaded by top brands Villeroy & Boch and Bette for which Ideal Bathrooms has sole national distributorship.
“By adding exclusive luxury bathrooms to our existing portfolio we are able to offer our quality service to retailers in the most affluent areas of the country who have previously not been able to obtain these ranges from us,” comments commercial director Danielle Lillis.
“At the same time we are giving other brand partners the opportunity to access those showrooms through us where they too have had little presence. For our existing retail customers we can now offer a wider range of options to attract new customer potential into their showroom by featuring bathrooms they may previously not have been able to acquire.”
To meet the extra stockholding requirement to support this premium brand strategy, Ideal Bathrooms has invested in an additional 25,000 square feet warehouse adjacent to its head office premises in Milton Keynes.
0800 634 2600
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