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Beko has brought celebrity mum and TV presenter Kirsty Gallacher onboard to back its nationwide Beko Mums United campaign to engage mums in their child’s sporting activities. The activity demonstrates the company’s commitment to raising awareness of the Beko brand and its range of home appliance solutions with consumers.
After over three successful years promoting the brand through perimeter board advertising at high profile Barclay’s Premier League grounds such as White Hart Lane, Beko invested in a national survey to
identify an additional complementary route to communicate with the next generation of football enthusiasts. The results revealed that of 1000 UK mums, 68% of them wanted to get more involved with their child’s sporting activities.
The Beko Mums United community facebook page - www.facebook.com/bekomumsunited - offers handy hints from Kirsty Gallacher on everything from improving football knowledge to nutritional recipes to keep their kids going throughout the day.
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