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Hotpoint is launching a £4 million advertising campaign for its new Aqualtis laundry range, introducing the concept of High Definition Washing to millions of UK consumers. The multi-media campaign which runs until the end of the year, focuses on the advanced new hydro-thermal technology employed by Aqualtis which ensures that coloured and dark garments retain their original colours and whites stay bright, wash after wash.
The multi-patented Aqualtis incorporates an insulated Hydro Thermal Tech tub surrounding the titanium alloy drum that maintains a constant temperature, ensuring High Definition Washing with longer lasting colours and outstanding cleaning results.
The A+++ energy rated Aqualtis features an enormous 11kg load, an anti-allergy cycle for family members with allergies or sensitive skin, an Ultra Delicates cycle that uses a ‘cradling’ movement to wash delicate items (even garments with special finishes like glitter or sequins), steam cycles and a sound proofed cabinet for Hotpoint’s quietest wash ever.
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