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Use stylish radiators to create striking fashion statement in the living room
Comment by Richard Thelwel, Managing Director, JIS Europe
Published:  11 November, 2011

Managing director of JIS Europe Richard Thelwel sees a future for modern radiators in living rooms as there are for stylish towel rails in the contemporary bathroom. Using towel rails as a fashion feature is now accepted by designers and consumers who recognise that this necessary, practical appliance can also be a stylish adjunct to the modern bathroom.

What the market has been slower to recognise is that up-to-the-minute design can do the same for radiators in a living room as part of a central heating system. Forget the clumsy traditional styles - slimmer horizontal or vertical bars rising from skirting level or featured higher up a wall can be striking especially within the present vogue for minimalist decor.

With a trend for using radiator as fashion accessories developing it is essential that only premium materials are used in their construction if they are to be admired rather than concealed. It has been my contention for years that only high grade stainless steel should be used for towel rails and radiators to overcome the problems of deteriorating appearance, flaking and corrosion that will accrue in time with the use of chrome.

It is also vital that all accessories such as connectors, heat regulators and feed pipes are of good design, appearance and quality.

So my advice is to go with the trend. Before you decide on traditional radiators or underfloor heating just think how stylish modern towel rails look in the bathroom and opt for stainless steel in the living room as well.

For more information, please call 01444 831200 or visit www.sussexrange.co.uk







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