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Research in to the cooking habits of 2000 women was commissioned by Amica appliances to mark the release of its new range of ovens that clean themselves with water alone. Most women agreed that it was ‘instinctual’ for them to want to cook for their partner and that as a result their kitchen repertoire has more than doubled since they moved in together.
“The results showed that although men were cooking they still weren’t doing it nearly as much as women,” comments Deborah Risbridger from Amica. “We find from our sales in store that men love the gadgetry of products yet when they get home they leave the cooking to their partners.
“We commissioned the research to find out who really was doing the cooking in UK homes; our products are designed to appeal equally to men and women – on these findings perhaps we should review this on products for the UK.”
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