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In Italy, design is an essential part of product development. The professional designer is an integral member of the production team, involved from the start of the process through to the launch of items that are not only useful, but beautiful. The mantra for good design is a combination of form and function and it is true that those products that look good usually work better and it is this emphasis that makes Italian products – and especially those for the bathroom – something special.
The move away from the bare bones of minimalism has highlighted this flair with new designs that are not only a pleasure to use, but are also very easy on the eye.
Seeing these products from the customer’s viewpoint is at the heart of good marketing. This essential part of the design process results in items such as sanitaryware for smaller bathrooms or brassware that is easy to use for all the family, without sacrificing that essential ‘must have’ appeal that makes the sales.
Despite the financial turmoil that is affecting markets everywhere, the Italian bathroom industry exudes an air of optimism and confidence which combined with high quality, good design and sensible prices is the key to its worldwide success.
For more information, please contact 0113 239 4447 or visit www.ceramicgalassia.com
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