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Carron Phoenix is supporting Oxfam Unwrapped with a commitment to purchase the charity’s Safe Water for 10 People gifts, with donations generated from every tap sold. The initiative will initially run until 31 December 2011 and applies to all taps in Carron Phoenix’s portfolio, including the seven latest additions.
The company has produced dedicated POS material for retailers to use in their showrooms to highlight the charitable initiative and encourage support from consumers. Regular updates will be posted during the year on the company’s website on how the initiative is progressing.
“Safe drinking water is something that we all take for granted here in the UK while for many across the globe it’s a daily struggle,” says sales and marketing director Neil Clark. “This is a simple and direct way to make a difference by drawing in the support of our retail partners and consumers to help a worthy cause.”
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