Ideal Bathrooms believes that Essentials by Ideal helps retailers compete with the DIY multiples, by providing a value for money range that can also compete in the categories of design and quality. However, unlike some DIY stores, service is where Ideal Bathrooms’ retailers can excel, providing an excellent continuity to the sales process and resulting in happy, contented customers who will recommend again and again.

The Essential product range now comprises of brassware, baths, shower baths, suites, furniture, bath screens, towel warmers, mirrors and accessories.

The recently launched Eternity suites range gives retailers and consumers a fantastic choice of options. Eternity solutions can satisfy all consumers’ design requirements by offering a choice of three fashionable basins in round, square or classic styles. There are two types of close coupled pan, fully back  to wall & open back, two cisterns,  Square and Classic Eco, which flushes on 3 & 4.5 litres; a full pedestal and soft close seat, plus a choice  of complementary baths and brassware. Eternity has been designed to be stylish and flexible, giving an excellent variety of choices whilst keeping stocking options to a minimum whilst providing consumers with some of the highly desirable features usually found on suites of a much higher price.

From September, back to wall and wall hung W.C’s will also be available. The new W.C pans harmonise with the other Eternity pieces to bring together a stunning collection.

All products come with the Ideal Bathrooms quality guarantee, offer excellent value for money and good margins for the retailer. All Essential products are in stock and are ready for next day delivery.

The Essential Bathroom Collection brochure superbly showcases the fantastic range of bathroom products available. This attractive and stylish brochure beautifully presents the Essential range and features room set photography displaying the products at their very best. The layout of the brochure has been specifically designed to assist both retailers and consumers with technical product information covered in the back pages and it is also fully priced to give consumers a clear idea of cost.

Ideal Bathrooms has launched a new website to promote Essential by Ideal to the consumer and attract new business in to its retail customers.

Consumers will be able to browse the brochure on line, view each product and the price, access installation manuals and specification pages and locate their nearest showroom which should bring in valuable sales leads for all participating retailers.

0800 634 2600

www.essentialfromideal.com

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