Bathroom & Kitchen Update – for new and existing bathroom & kitchen products
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Feel at home with heritage
Published:  21 September, 2011

Autumn marks a peak selling period for the kitchen industry so what are the latest trends and how can retailers maximise their sales? With cautious consumer spending, homeowners investing in a new kitchen are looking for longevity in a style that won’t date, can easily be adapted to fluctuating trends and is highly durable. Modern-day classic kitchens tick all these boxes and have recently shown a remarkable come-back, but with many contemporary twists.

Shaker styles, simple timber frames and painted timber doors are bang on-trend, with many expertly designed with flexibility to create bespoke looks, via wide choices of colour and accessories.

This return to ‘heritage’ offers the sense of comfort and homely familiarity that the consumer is seeking and forms the platform from which to inspire your showroom and customer - and boost sales.

The painted door is becoming a big favourite, as not only does it offer this ‘heart of the home’ feeling but it’s the versatility that many are attracted to. The latest painted collections provide the consumer with the perfect blank canvas to express themselves and individualise their own space.

With so many options, maximise your showroom’s selling potential by featuring as many different colour schemes, accessories and creative ideas on display as possible to inspire your customer. For example, combine different units and storage solutions to show casual dining areas, low level seating, workstation ideas and media units. It’s actually the small features that make all the difference so get the consumer thinking and wow them with aspirational yet practical room sets. In addition, ensure you choose a kitchen supplier that constantly supports you with marketing collateral, POS, product training, display incentives and showroom advice and support.

The sales potential in classic kitchens, in particular the painted timber door, is huge right now, so embrace this opportunity and make it a key talking point of your showroom.  

For more information, please contact 0800 8 77 88 99 or visit www.k-kitchens.co.uk







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