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A Secret No More! Mereway Kitchens Launches New Segreto
Published:  21 September, 2011

Mereway Kitchens embark on yet another exciting launch this Autumn with the introduction of stunning new door style ‘Segreto’ this September, that joins their uber contemporary Cucina Colore collection. ‘Segreto’ Italian for ‘secret’ or ‘hidden’, is the name for the new J style pull handle that comes in one of their best selling finishes Pergamon Gloss which offers a fresh, sleek look.

The extra deep Segreto door profile is carefully calculated to provide the perfect ergonomic shape for fingertips to slot easily inside and give just enough leverage to pull the door with the minimum amount of effort.

This latest addition sits perfectly between their Cucina Colore Futura handleless and Lastra ranges, creating a halfway house in both price and design.  Segreto is comfortably positioned in a mid price group and brings broad planning flexibility as this new door style sits on the standard Mereway cabinet matrix, has exciting new range components and offers a colour co-ordinated Pergamon Gloss carcass.

Segreto offers unlimited design possibilities and style flexibility as its specially designed to co-ordinate with a selection of other door colours and finishes, particularly bolder choices such as Coco Bolo and Graphite as shown.  It’s eye catching in all unit widths, runs or base and wall unit combinations, offering a real opportunity for kitchen design creativity and flair.

But.... one of the best bits about Segreto is the introduction of the new split internal curved door – an exciting new concept for the Cucina Colore range exclusively available in the Segreto finish.  It looks fabulous in any style of kitchen layout, bringing pure aesthetical splendour by allowing practical yet smooth curved shapes that will really ‘clinch the deal’.

A new 48 page Cucina Colore brochure and refreshing new Cucina website have also been introduced that includes stunning new photography to support the launch, with each shot carefully managed to show the finest elements of the range.

“Segreto is a secret no more for Mereway!” Ginette Crowther, Marketing Manager jovially comments “We’re excited to launch this new door into our range, and we carefully selected one of our most popular doors; Pergamon Gloss to offer the style in too.”  Ginette continues” Segreto sits so perfectly between the Futura handleless and Lastra ranges and with a competitive price tag and the flexibility to mix this new finish with other door styles across Mereway's Cucina Colore collection proves this new style is going to be a real winner.”

As part of their launch promotion, Mereway are offering fabulous display offers for new customers.  If you’re interested in implementing stunning Segreto into your showroom, contact Mereway Kitchens by calling 0800 028 4466 or go online www.merewaykitchens.co.uk.  All Mereway Kitchens cabinets are covered by a 10 year guarantee and available by some of the shortest lead times in the business.

0800 028 4466

www.merewaykitchens.co.uk







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