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After asking our members to send images of their latest ranges for this column I realised that there is a lot of black around and a lot of mosaics. Some customers embrace fashion trends and really want the very latest in colour and design but a new kitchen or bathroom can be a large financial undertaking and that tends to make homeowners more cautious.
Your customers can be bold with the tiling and be more conservative with the more expensive items. Tiles can be much more easily replaced. If securely fixed existing tiles make an excellent surface to tile onto.
Most bathroom and kitchen retailers do display some tiles but most could sell more. Discerning home owners will not complete the purchase of a kitchen or bathroom until they have decided on every detail and that certainly includes the tiles – floor and wall. No-one wants to risk their stylish, state of the art kitchen being ruined by not being able to source tiles to compliment the exact shade of the worktop; or take the chance that they won’t be able to find tiles with just a little bit of chrome or silver to emphasize the gleam on those bath taps. While they are looking they may find a bathroom suite they prefer or a better deal on that kitchen.
Close the sale, offer the tiles. Then add undertile heating, antibacterial sealant, coloured grout and a tanking system. A good tile distributor, TTA member, will be able to help with choosing the very latest designs, and with displays, supplies and technical advice. Finish the job professionally with fixing by a TTA member fixer.
For all you need to know about tiles and tiling go to our website at www.tiles.org.uk
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