The implementation of the iconic British branding follows an approximate £100,000 worth of investment by the innovative manufacturer, including a major rebrand and the development of the new product range, the JT Naturals Collection. This investment and continued development of new products has led to recent export success in the Middle East and the €2.2 billion German market.

JT was founded in 1988, and through a combination of hard work and innovation, now manufacturers more shower trays than any other company in the UK, producing around 5,000 units a week from its plants in Leeds. In the past, a perceived lack of quality in British manufacture led many distributors to turn to the Far East in order to provide bathroom products for the UK market, in the belief that this reduced costs whilst still maintaining quality.  However, in the last five years, JT has bucked this trend and grown its market share through innovative product development, high levels of service and quality that has resulted in a returns rate of 0.6%.

The recent impact of the global economic down turn and subsequent knock on effects to overseas manufacturing and shipping, has also presented a gap in the market and further growth opportunities for JT, through the flexibility in deliveries they are able to offer as a British Manufacturer, with short lead-times and local distribution.

Paul Crossley, Managing Director of JT, said: “JT’s British heritage proved a crucial factor in our recent export success in the Middle East and Europe, so we decided to follow in the footsteps of Richard Branson and fly the flag.

“To support our expansion into new markets, we have invested in the creation of a new brand under the JT banner, which will see the addition of the Union Flag imagery. We pride ourselves on our GB manufacturing capability and our success is driven by competing head-on with the world’s best bathroom manufacturers.

“I passionately believe the way to drive UK manufacturing recovery is to be proud of your heritage, drive innovation, cost control and quality design.”

The company has re-designed their existing brochure to suit the new collections and hope to have some more exciting news in the next couple of months.

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www.just-trays.co.uk