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‘Rigid’ Success for BCG
Published:  24 May, 2011

The incredibly successful launch of Four Season’s‘ RIGID’ kitchen furniture range at BCG’s Big Tour in November 2010, served only to cement BCG’s distribution deal with Moores Furniture Group as the only supplier of this rigid furniture offering to retailers in the UK.

With over twenty-four high quality designs to choose from, the portfolio ensures there is something to suit all tastes. Manufactured in the UK and to the highest standards, frontages range from ultra contemporary high gloss finishes through to traditionally-styled natural timber finishes.

The Four Season’s range provides elegance, choice and diversity which compliments BCG’s already extensive portfolio of products, containing many of the industry’s top brands.

To complement the furniture portfolio Four Seasons also includes a comprehensive range of worktops, handles, accessories and integrated storage solutions, offering a complete package in high quality, affordable, kitchen design.

Taking the decision to extend its product portfolio further, and by launching a hugely recognised furniture brand, provides BCG with a number of benefits; not only does the retailer already know and trust the product, likes the designs and recognises the quality, but facilitates BCG as a truly ‘One-Stop-Shop’.

The retailer also gains huge advantage from this Rigid offering and is extremely competitive against the flat pack offering already available within the marketplace,  combined with the reduced installation time and cost due to being delivered pre-assembled, makes the overall package attractive to both the retailer and their consumer. A simplified ‘one order per customer’ process, fewer deliveries and increased time in selling due to less time spent on back office work all add to the benefit of purchasing the entire ‘kitchen package’ from BCG.

Chris Honer, BCG’s MD commented on the new offering “Bringing a brand as recognised as Four Seasons into our portfolio is very exciting for us as a business. We are already seeing tremendous uptake and are incredibly enthusiastic about the capability this new offering has to increase our market share within the retail sector. We can now truly call ourselves a ‘One-Stop-Shop’ with the ability to provide our retailers with everything they need right through to the kitchen sink!”

BCG’s new style pricing book ‘The Total List’ available later in the summer, includes all product sheets to accompany the Four Seasons range, along with colour charts, model descriptions, sizes and specifications as well as pricing.

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