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Edwin Loxley is never one to disappoint when it comes to putting on a good show and KBB London will be no exception. KBB will see the launch of their ‘Cavani’ range. This exciting range of kitchen furniture will clearly demonstrate that you don’t have to turn to mainland Europe for kitchen furniture with sleek, ultra- modern lines. Furthermore, ‘Cavani’ will bring to the market place new levels of specification and originality, not normally associated with English furniture manufacturers.
Joe Cavani, Designer and Founder of Edwin Loxley comments:“We have tested the British market with a few concepts over the last couple of years. We now believe that, with the feed back from our target audience and pressure from our dealer network, we have developed a range, in ‘Cavani’, that will ‘raise the bar’ in the contemporary market in terms of specification, just as our Loxley brand has done within the classical in-frame market.
Our aim with ‘Cavani’ is to produce a ‘bespoke’ , modern range of kitchen furniture for the British buying public, - a designers dream - without following the same old ‘calf path’ trodden by the European brands. It is not our intention to offer what appears to be yet another range of similar high gloss furniture with materials and specifications where kitchen dealers struggle to justify the retail price.
‘Cavani’ will break new ground. A contemporary range of cabinets, bespoke, uniquely specified where anything comparable would command a much higher price tag.”
The Cavani range will dominate the stand; but in the true Loxley exhibition spirit, there will be additional displays that should capture the imagination of the kitchen industry in the form of ‘The Pass’ and ‘Carla’.
With innovation being the theme of the show, Joe Cavani will be loading the sets with many ‘boys toys’, previously shown as concepts at passed exhibitions.
Revered game and poultry TV chef, Mike Robinson, will not only be demonstrating the performance and versatility of ‘De Deitrich’ cooking appliances, but also, will be cooking in ‘The Pass’; a tailor made theatre kitchen that Joe Cavani has designed and developed to fulfil the needs of the most demanding Chefs within the domestic home.
0115 9758168
Stand A80
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