Called Vitruvit, the new Italian designed range includes high specification sanitaryware together with co-ordinating accessories. Working closely with the manufacturer, which has a long history in high-end bathroom design, F & P Wholesale has exclusive distribution of the brand in the UK.

To ensure retailers have the maximum competitive edge in their area, F & P Wholesale will ensure that bathroom specialists have geographical exclusivity when it comes to displaying and stocking the Vitruvit brand.

Managing Director of F & P Wholesale, Mark Earnshaw, believes this ‘exclusive’ approach to working with retailers, combined with the unique design quality of the Vitruvit collection, is just what specialists require to secure sales in today’s competitive bathroom market. He said:

“As the only distributor of the Vitruvit brand in the UK, our aim is to work closely with a select number of specialist retailers operating at the premium end of the bathroom market in order to support them as fully as possible.

“As well as giving retailers geographical exclusivity, the Vitruvit range also offers an attractive margin opportunity, which we hope is an added incentive for retailers to start working with   F & P as we launch this range in the UK during the first quarter of 2011.

“To give retailers an idea of how displays could look in their showrooms, we have created a special product viewing room at our new Bedford distribution centre. Specialists interested in seeing the range close-up are very welcome to make an appointment to view Vitruvit and of course, our dedicated bathroom sales team will be on hand to help with any questions”.

F & P Wholesale plans to support the Vitruvit brand and all specialist retailers displaying and selling the bathroom collection with high profile advertising and a dedicated website. A suite of literature and point of sale material will also be available for use in showrooms.

07887 895 564

www.vitruvit.net

www.fpwholesale.co.uk