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Launched at the international ISH exhibition in Frankfurt, and already fully available to UK retailers, the new S20 range of bathroom sanitaryware and associated brassware products has proved a runaway success with UK retailers.
The S20 collection of products can be encapsulated on two words – “affordability” and “versatility”.
VitrA’s S20 fits perfectly into the company’s concept of offering the market a complete “family” of products – sizes, shapes and matches to suit all requirements from a single source. The new range has been designed ideally to dovetail with the best selling VitrA S50 range and the combination of the collections is being marketed under the newly launched S-Line banner.
VitrA’s Darren Paxford says that the uptake of S20 has been nothing short of phenomenal. “With S20 added to S50 as an S-Line range we are now offering retailers a chance to compete at any price level with the most flexible and versatile product range with which they can confidently say ‘yes’ to any customer.”
So what does S20 comprise?
Bearing in mind the important price point of this range it offers real flexibility. Wash basins are available in a series of widths from 45cm through to 65cm in 5cm increments. Options for all of these are on a full or half pedestal choice. Basins for semi-recessed mounting into furniture are also part of the S20 collection.
WCs can be close-coupled closed back, close-coupled open back, back to wall or wall hung. Standard or soft close toilet seats are an option across the range. Floor and wall hung bidets are part of the products offered.
S20 is offered with VitrA’s new Dynamic S brassware – mixers for basins, baths and bidets.
S20 also extends importantly into products for less abled users. These include floor standing WCs with a rim height of 48.5cm and wall hung options as well. A special S20 basin with a concave curve on the front edge and wider, smooth elbow rests allows users to get closer to the basin and use it with greater ease and comfort.
The new S20 range also addresses the contract and commercial sector with a complete range of counter top and under-mounted basins in square or oval format to suit every requirement. Two new VitrA urinals have now been introduced to the contract section of the S20 collection.
With S20 added to S50 to form the S-Line collection of value bathroom products, VitrA have extended their concept of creating “families” of products within ranges and collections to a new level. This time vital affordability has been introduced to suit current economic conditions.
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