CGI has shown the industry in 2010 not only great value for money, increased media flexibility and faster time to market but moreover that CGI is here to stay and will become more amazing and produce more KBB visuals every year moving forward. Unreal Evolution Industry momentum is moving fast and as traditional photographers scramble to understand or manage the recognition of this medium, what remains clear is that within a very short timeframe traditional photographic set shoots will be reduced significantly and largely eliminated across our industry.