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The challenge of how to achieve growth, at a time when virtually everyone in the country is being ‘squeezed’ in one way or another, is a taxing one for many in the tiling sector. It has never been more important to be in touch with your marketplace, listen to what your customers have to say and respond with a tailored offering.
In the consumer sector the emergence of the wet room as a desirable bathroom facility in the home, offers distinct opportunities. I use the term ‘wet room’ loosely, as for some it is an open plan shower room, devoid of tray or partitions, whereas for others it signifies a bathroom with a larger than normal, dedicated shower zone, complete with double shower tray and one or more partitions.
Whatever, the sales potential this trend presents to the tiling sector is good news for 2011. The technically advanced, new backing materials facilitate creative design possibilities, such as stylish curved walls and circular shower bases, whilst developments in tanking systems and the new linear drainage systems mean the design and installation of wet rooms is no longer a specialist job.
Combine these behind-the-scenes advances with a strong selection of the new mixed material mosaic tiles, such as lustre glass, mother-of-pearl, marble and polished chrome and the wet room could be one of the key positive sales drivers for 2011.
For further information, please contact 01746 761611 or visit www.cravendunnill.co.uk
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