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It’s been a challenging start to the first quarter with the market remaining hard. Retailers large and small are reporting the same thing: the top end of the market is holding up and so is the value-oriented bottom end, but that it’s the middle that’s being squeezed the most.
Companies that are succeeding to drive sales, as we are here at Carron, are those with a flexible portfolio to have the necessary customer reach and who are being light on their feet with ways to drive sales for example with pack offers and new distribution channels.
Consumers are also looking for enhanced features that give a product a little extra something. Perhaps it’s functional, decorative or simply that they bought it with a cracking good deal. Mary Portas, the TV retail guru calls this a ‘status story’, having a talking point about a purchase that gives it some intrinsic interest and value. Increased sales of taps with integral features of pull-out sprays or matt black finishes, or stainless steel drainer inserts are representative of this.
Talking of black, this is the trend colour of the moment when it comes to sink and taps. We have seen sales in Jet Black granite for sinks growing faster over the last twelve months than those of the highly popular darker grey shades, so we are shortly launching black ceramic sinks too. Contrast in the kitchen is a key look at the moment and black fits with that spirit, while offering a chic monochrome look and perception of quality.
For further information, please contact 01324 638 321 or visit www.carron.com
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