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Affordable style from Prima
Published:  12 April, 2011

Established for over 10 years, the Prima Appliance Collection, spanning cooking, cooling and washing, has become synonymous for its European build quality, product performance and outstanding value-for-money.

Available exclusively from the UK's largest kitchen and bathroom supplier, PJH Group, Prima is probably one of the industry's best kept secrets, merging quality, design, reliability and energy efficiency into a highly competitive package - the perfect formula for discerning consumers in these tough times.

Prima's 2011 Appliance Collection is its best ever with many enhancements to the range. Continuous investment into product

development means Prima can offer many of the key features associated with higher priced appliances, including design-led aesthetics and multi-functional technology, into its lower price tag. For example the induction hob, previously exclusive to premium brands; Prima now offers a stylish range of induction and touch control hobs, at low, affordable prices.

A stylish range of ovens and built-in microwaves are new for this year, as is an extended splashback range, now including four glass colour options - ebony, soft white, pewter and luminous red. From frost-free refrigeration to slimline dishwashers and wine coolers, Prima has it covered, proving it is as 'on-trend' as any bigger ticket appliance brand.

As part of its ongoing commitment to customers, Prima has recently launched a free 2-year parts and labour guarantee - and to complete the package, free Prima POS showroom material is available to help promote sales.

0800 8 77 88 99

www.prima-appliances.co.uk







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