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The gap between low cost and premium appliance brands is certainly smaller than it used to be, as changing consumer attitudes, a tough economic climate and advancements in technology are allowing value brands to shine. Amongst the many competing factors in this competitive market place - price and customer service have got to be key. I agree it is important to offer a choice of ‘good, better and best’ price points and brands, but times are tough and consumers are demanding more for less.
It is apparent that by embracing a value brand strategy and offering lower priced appliances with many of the key features associated with its premium priced competitors, has got to be considered by all. Tough financial times makes some customers lose their brand loyalty, seeking out lower cost and lesser known alternatives that are as equally well manufactured and designed. High quality manufacture, superior product performance and design-led looks are becoming more and more evident within the mid and entry level appliance brands.
Ensure you keep exploring all the appliance brand options available so that when asking your customers which appliance features they actually want (and can afford), you can more accurately match their requirements and boost sales. Value ranges no longer mean low quality and by offering this choice may make the difference between a sale and a non sale.
For further information, please contact 0800 8 77 88 99 or visit www.prima-appliances.co.uk
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