As part of the agreement Domestic & General will deploy its market leading product registration and data collection initiatives, including in-box cards, on-product stickers, and innovative on-line registration channels. Already proven across many of the UK’s leading home appliance brands, the data provides a comprehensive insight into customers and will underpin LG’s CRM strategy into the future.

Alongside registration, Domestic & General will market and administer a complete LG-branded warranty offering. This includes additional one, two, three and four year plans from point of purchase, through to annual plans marketed at the expiration of LG’s standard one and two year guarantees. Each plan is backed by Domestic & General’s award winning UK contact centres, nationwide repair network and a market-leading post-repair customer satisfaction rating of over 94%.

Derek Hollingdale, Domestic & General Sales Director, Comments : “We are delighted to partner with another of the UK’s tier one home appliance brands. Our proven business model and exemplary customer service standards will not only deliver unrivalled data volumes but further strengthen the relationships between LG and its customers.”

Andy MacKay, Sales director, Home Appliances at LG, comments: “D&G has proven time and time again it can deliver great value and excellent service in this sector. The company’s experience and professionalism are a natural fit with LG and underpin the confidence we have in this long term agreement. .”

Printer friendly version

Email this article to a friend

Bookmark this

---