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Key to the sustained growth of Betta Living is the company’s introduction of EQ’s business management software into 25 sites, demonstrating the system has the capability to satisfy the complex demands of multiple retailers. More than 100 staff will use the software predominantly in the marketing, installation and aftercare departments.
“Our motivation for this investment is to standardise and replace the many in-house systems which have been developed over the years through acquisition of other companies,” comments marketing director Barry Rourke. “We decided it was now or never but the decision to invest in EQ Software was an easy one to make. The system is easy to use and will help us to achieve our goals of increased efficiency, releasing staff from mundane tasks to concentrate on delivering our outstanding customer service”.
EQ managing director Leigh Martin says: “We will continue to develop our product portfolio to ensure customers can take full advantage of the opportunities this technology is capable of delivering”.
For more information call 01827 839 259 or visit www.eqsoftware.net
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