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A boom in ‘own brands’ typically sourced from the Far East and relocation of manufacturing of traditional British brands to parts of the world where costs can be reduced, creates a challenge in maintaining quality standards, as Gary Hawkins, general manager of Impulse Bathrooms observes.
“To ensure consistent quality and compliance with standards cannot be successfully maintained from thousands of miles away. It is essential to retain ongoing and diligent supervision of production quality and technology.”
He quotes examples including the problems that can arise if the ‘own brand’ does not own and control the manufacturing process.
“Own brands may seem like a good bet to those manufacturers wishing to add suites to their existing portfolios or for distributors or merchants looking for higher profit,” continues Gary. “What may seem a good buy may turn out badly for any part of the supply chain from manufacturer to end consumer.”
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