KBSA CEO Graham Ball said: “The prevailing economic climate is making consumers more demanding and cautious about choosing a reputable retailer. The KBSA is the only association for specialist retailers that can demonstrate excellence in design and service with the added peace of mind that comes from the strict criteria for membership. There has never been a better time for retailers to join.

“Many potential members don’t realise that the cost of membership is much less than the savings that can be made from the deals available on business overheads and the exclusive discounts that come from our corporate members.”

KBSA membership criteria dictates that businesses must have a showroom with full displays, project manage the full installation, only take a 25% deposit and have been trading for a minimum of 2 years before they can apply.

“The strict criteria for membership will exclude some retailers but we know that there are many quality retailers who could join who have previously thought that the KBSA was not for them,” adds Graham.

“We hope that this campaign will illustrate that displaying the most trusted consumer mark in the sector has substantial value and that membership can make a real difference to profitability.”

For further information, please go to the KBSA website at www.kbsa.org.uk

Printer friendly version

Email this article to a friend

Bookmark this

---