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Warranty sales on major appliances and kitchen utilities offers excellent incremental revenue for kitchen specialists says Jeff Griffiths, National Account Director at Domestic & General.
The traditional electrical retail sector is very clued up about the benefits of selling 3-year and 5-year extended warranties with major appliances. Right now around one in five homes in the UK has a product covered by a Domestic & General warranty, demonstrating a strong consumer appetite for the peace of mind a warranty brings. Due to our outstanding customer service and ultra-efficient repair network many of Domestic & General’s customers buy a warranty with new major appliances as a matter of course.
As a kitchen specialist, by offering the customer the opportunity to protect their purchases against breakdown, wear and tear and even accidental damage for up to five years with a Domestic & General warranty, you can leave them safe in the knowledge that any issues will be resolved, quickly, efficiently and without any further cost to them. Your customers will be ever more likely to recommend your services to friends and relatives. In terms of absolute bottom line revenue, selling a warranty to cover all of your customer’s new appliances, and even their kitchen utilities such as plumbing, can put many hundreds of pounds on your overall profit margin for the new kitchen. The benefits are extensive!
How can we be so sure? Experience. Having been in the electrical goods warranty business for over 60 years, we know that the best way to keep customers coming back time and time again is to offer absolutely first class, red-carpet customer service. If your customer’s warranted product has a problem, we offer dedicated UK call centres, fast call out, highly skilled engineers across a nationwide network and swift replacement of products that are deemed beyond economical repair. Even customers affluent enough not to be concerned about potential future repair bills will appreciate Domestic & General’s seamless, hassle-free product repair or replacement service. In today’s society who isn’t looking for ways to make more time, save money and reduce stress?
Of course, starting in warranty sales or increasing your conversion rate is not as simple as waving a stick at your retail employees. Warranty companies like Domestic & General invest a great deal of time and money into staff training to ensure that you not only remain compliant with regulations but you maximise conversions, revenue and long term customer satisfaction from selling our portfolio of warranty products. Call us today and see what warranty sales could do for your kitchen business.
0208 946 7777
www.domesticandgeneral.com
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