Sales Director Scott O’Neill outlines the new strategy: “We felt that the ‘5 Star’ name was still known in the market place, even though not promoted by Peerless for several years. What was surprising was that so many current and new customers knew the name, but did not always recall the product. The original ‘5 Star’ brand was a contract range of wastes, but we felt that, with a significantly changed market, it should no longer be confined to this sector.”

The new aim is to provide a comprehensive range for merchants, with easy to understand part numbers, photographs and prices, bringing simplicity to the market place.

Scott’s philosophy is clear. “Our current, large range caused some confusion for customers just requiring standard products. Now, both old and new customers can easily find the product and price, promoted on new leaflets for the ‘5 Star’ brand, embracing basin, sink & bath wastes to a full range of bottle traps.”

Embrass Peerless believe that customers will quickly benefit from the new pricing structure and products that will change the market place.

Additional products, including ABS style Clicker wastes and bottle traps, offer customers a significant saving without compromising quality.

The ‘Peerless’ name represents quality products and this has been underlined by many respected OEMs.

The new packaging enhances this.“We supply one of the best products in the market place, and the packaging should state this,” comments Scott. “If the quality is better, then we must shout it from the roof tops, with packaging that informs the installer and end user of this. It will also help our customers raise profits on our products, even though times are hard.”

A continued commitment is to increase the stock of all the standard items at the Embrass Peerless, state of the art, Solihull warehouse, assembling to order those special items often required.

The new ‘5 Star’ leaflet, catalogue and detailed information are available from the Embrass Peerless sales team:

Tel: 0845 634 9004
E-mail: sales@embrasspeerless.co.uk
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