With the vast range of doors, accessories, sinks, taps and appliances available it is always surprising when a consumer cannot find exactly what they want.

With this in mind we are constantly looking at ‘market trends’ with a view to develop ranges offering the retailer the latest designs and innovations.

Consumers want flexibility in colour, style, & texture; a target that is constantly moving and getting this right is not always an exact science, but by working with retailers to gain market knowledge we can progress product development to closely follow market trends.

Product information guides that go through specifications, enables the retailer to answer commonly asked questions like “does this door come in that colour”, “what does the drawer front look like”, or “can this door be made to measure”. The retailer has all the answers to hand, which in turn gives confidence in selling.

Full marketing support is ‘paramount’ for the retailer to sell through to the consumer, from brochures to online ordering and tracking facilities and well planned and executed POS.

There is however, nothing better than displaying product in an innovative and interesting display as consumers generally buy what they see.

The ‘Wow factor’ display will always bring in the customers, but the “I’ll have a Cream Shaker” will always sell. By being brave with your display you show what you can do and give confidence to the consumer.

Good product knowledge and the back-up of a good supplier gives you the confidence to add comfort to your customer, who after all is making a lifestyle choice and major buying decision in difficult times.

For further information, please contact 028 8676 4600 or visit www.byba.co.uk

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