“I think our combination of bespoke manufacturing capability and striving to offer the highest possible in-frame specifications at sensible prices, has allowed our dealer network to have the levels of flexibility that they need to attract and satisfy the discerning home owner” comments Joe Cavani, Edwin Loxley’s Founder and Managing Director.

Edwin Loxley, who supply a UK and overseas network of high quality dealer showrooms pride themselves on being dealer lead and their ability to produce furniture to suit exactly the needs of the showroom customer.

“Nothing we do is ‘off the peg’; it’s all about offering our dealers customers exactly what they want and this simply can’t be done with fixed ranges of furniture.

I believe this recession has made the discerning property owner question the extent of some of the high end brands bespoke service and most certainly, the quality of the furniture on offer and that’s why I believe we have succeeded when our contemporaries and perceived competition have struggled.”

Edwin Loxley’s recently launched hard bound book of designs demonstrates perfectly their flexibility. Traditional in-frame designs mix with more contemporary styled in-frame designs. The book presents a wide range of fulfilled commissions to include natural woods and painted commissions as well as what has become Loxley’s forte; painted / natural wood combinations.

Edwin Loxley commissions are available with a wide array of market leading options that include rotating and elevating electronic chopping blocks with under storage, walk-in wine cellars and central locking drawers and cabinets.

“Marketing has been more important than ever and this is why we have supported our dealer network with a national advertising and editorial campaign, new hard bound brochure and our attendance at prominent retail shows such as Grand Designs in London and Birmingham.”

Besides adding to their existing product portfolio, Edwin Loxley are planning a launch of an all new range of exciting kitchen furniture, aimed at the high end sector looking for high gloss finishes, modern linear lines but with the bespoke manufacturing flexibility that’s currently missing from the Italian and German brands who presently dominate this particular market.

Edwin Loxley can be seen at the forthcoming Grand Designs Live Exhibition at Birmingham’s NEC in October.

0115 975 8168
www.edwinloxley.co.uk
TEXT MA86

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