THE BMA COLUMN - Bathroom & Kitchen Update – for new and existing bathroom & kitchen products

THE BMA COLUMN

BMA pushes for good customer service

Published: 31 July, 2010

All bathroom companies, no matter where they sit in the supply chain, are always looking to see how they can improve sales and margins. Most will tell you that good customer service is essential in ensuring that customers remain loyal. They will also say that keeping a good customer is a lot easier than attracting a new one. If customers feel valued, they are more likely to recommend you to others, and business growth results.

In bathroom retailing the importance of ‘word of mouth’ referrals should never be underestimated. People always react to the kind of treatment they receive. If you treat customers badly they are, at best, going to complain more and, at worst, will simply take their business elsewhere.

Then if a customer decides not to trade with your company, you can be certain that they’ll also tell their family and friends.

“Good customer service makes good business sense” says Yvonne Orgill, CEO of the BMA. “Our members are so passionate about this aspect of their businesses that they have set aside a full day of this year’s Bathroom Conference to discuss the subject.”

Bathroom Conference 2010 takes place on 19 October at Carden Park Hotel near Chester.

Special ‘day-delegate rates’ are available for anyone who finds it difficult to attend the whole conference. The day rate allows delegates to attend between 9 and 5 and includes lunch, refreshments and entrance to the exhibition. Retailers are especially invited

The BMA expects a sell out and early booking is advised

www.bathroom-association.org/conference/default.asp

For further information, please contact BMA on

01782 747123, visit www.bathroom-association.org

or email info@bathroom-association.org.uk