Ernie Quinn, CTD branch manager, said: “An attractive appearance is vital in all of CTD’s 50-plus branches nationwide, but Newcastle is the company’s home and we have to set a standard. This means that, as tile experts, our own tiling must be perfectly fixed as well as looking good. At the same time, the job had to be completed fast, with only short windows of opportunity for work to be carried out. In addition, we are just like our customers in demanding both quality and value. Putting it all together, BAL was the only choice for the job.”

BAL Supercover Rapidset was ideal for CTD’s new floor, laid on top of the existing tiling, for a number of reasons. It applies easily, with good bond strength enhanced by the use of BAL Admix AD1, and offers tremendous value: kg for kg, it mixes to give 60% more coverage than standard adhesives. BAL Microcolour grout, in an attractive gunmetal shade, completed the job. The products, like every other product bearing the BAL name, carry a full 25-year guarantee.

“Our new floors look stunning,” said Ernie Quinn, “and are laid to last. The results just confirm that we are right to advise customers that, when it comes to adhesives and grouts, they should be sure it’s BAL.”

Customers agree about the showroom’s vibrant new look and open, welcoming layout. Several have commented that the surroundings are conducive to relaxed tile selection and provide inspiration for their tile choices.

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