Access to trade-exclusive offers

To ensure trade customers only receive the exclusive content, the website is password protected - registration is online, simple and is processed in around 24 hours. Following registration trade customers will receive access to an offers section where they will receive discounts and deals which are not available to the general public. Additionally, they will receive a regular newsletter which will give early information on any new events, promotions or new products and projects as well as technical information and trade-exclusive offers.

The prestige project section of the website allows trade users of the website to submit their own projects that showcase Fired Earth products - from paint to tiles, kitchens to bathrooms. If the project has been photographed to a professional standard the project will be listed on the site along with details about the contractor/designer and promotional copy about them.

Discounts

Trade customers can request up to £10 worth of free tile samples (loaned) or paint testers (given) each month and also request a free brochure upon publication. All new accounts are automatically allocated discounts, which are among the most competitive from premium retailers. Discount is available on all products, from tiles and sealers, through to kitchens and bathrooms. The incentives allow trade accounts to qualify for a larger discount once they reach a turnover in excess of £15,000 per calendar year. Large or high profile projects that require in excess of £10,000 of products from Fired Earth can also attract better discount rates, but these are considered on a case-by-case basis.

The website is further strengthened by a technical section which includes technical "know-how" guides on how best to install Fired Earth products including the installation of flooring, tiling and wet rooms. Additionally a full digital edition of the Fired Earth trade brochure will be available from February 2009.

Trade sales contact

A new Trade Sales contact centre, based at the Fired Earth headquarters in Adderbury, Oxfordshire, has also been created. The dedicated trade sales telephone number (available from Monday to Friday 9.00am - 5.00pm) is: 0845 250 4467.

Kathryn Lowe, Fired Earth's Marketing Manager said: "The new trade-only website, coupled with our exclusive deals and discounts, underpins our commitment to our trade customers - from contractors and installers to architects and designers. By creating an online presence just for them, we are able to support them in more ways, as well as collaborate on projects and help them to get the very best out of Fired Earth products. It's also a valuable tool to get feedback from our customers, who will help us to create products which are perfect for them and their customers."

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